91 percent of Muslim consumers prefer Halal-Haram when

One in three Muslims in Southeast Asia consider themselves more religious than their parents. This information was given in a report published by New Muslim Consumer on Wednesday (September 20).

According to the report, 21 percent of the region’s 250 million Muslims consider themselves less religious. Another 45 percent of Muslims consider themselves religiously fearful. According to a report published by Malaysia-based organization WTI, 91 percent of Muslims in Southeast Asia believe that a strong relationship with God is the most important thing in life. The company got this information from the opinion of 1000 consumers in a supermarket in Malaysia. 34 percent who participated in the survey think that wealth is the most important thing in life. Also 28 percent are emotional and 12 percent Muslims give priority to fame and fortune in life.

In addition, 91 percent of consumers in the region support Halal and Haram compliance over money in purchases. Chen Mei Ye, director of Asia Pacific at Wunderman Thompson Intelligence, said, ‘Muslim consumers prioritize their religious beliefs in purchasing decisions. And this rate is constantly increasing.’ In addition, 77 percent of Muslims in the region consider the banking sector to be halal and haram. However, some differences in household management and income support are observed among women. 42 percent of Southeast Asian women feel they provide more financial support than men.

91 percent of Muslim consumers prefer Halal-Haram when shopping

However, in the field of technology, Muslims are noted for their liberality. 85 percent want a separate virtual environment for Muslims. Among them, 78 percent opined about adding religious paraphernalia to virtual platforms. Also 59 percent believe the current metaverse is inconsistent with Islamic teachings. Finally, the Asian Muslims of the present era want to keep themselves ahead of the Muslims of the previous era by combining their religious affiliations with time.